Our goal is to provide
you with the finest tools and support
in the industry without gimmicks, hobby equipment or unnecessary overhead.
If you're looking to enter the Promotional Products industry, the DFI Wholesale Gateway
Program gives you everything you need not only to start, but to grow
and thrive with full industry recognition & connection as a licensed &
most important of all independent distributor!
Your program includes...
| 1. Industry Membership – PPAI
Distributor ID # / UPIC Membership |
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Direct
connection to over 4,300 suppliers |
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Cutting edge research & up to date information directly from the Industry |
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Accreditation for industry-sponsored education |
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Steep
discounts on industry educational & training materials |
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Member
support from the industry’s top “new distributor” advocate |
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It's not a easy thing to become a licensed
distributor in the promotional products industry. For the aspiring
entrepreneur trying to make it on their own, the initial requirements are
steep.
But because of our history & connection to the Industry, DFI can authorize your
membership immediately with all the normal requirements waived. First
year membership fees are included in our program. This membership
translates into immediate benefits to your business, first and foremost of
which is your ability to connect to the entire supplier base of the
industry.
Your PPAI Membership ID Number is the identifier suppliers use to
recognize that you are an authorized seller of promotional products. This
means that virtually all the factories and suppliers in the industry will
sell to you with no negotiations necessary to establish your account with
them.
Additionally, because PPAI is the “not-for-profit” education & trade
association of our industry, you will receive cutting-edge
information about the trends and market developments within the industry.
Plus you will receive industry accreditation for the education provided by PPAI to help you grow your knowledge and reputation in this business.
The Universal Promotional Identification Code (UPIC) is the promotional
products industry’s comprehensive online identification system. As a
distributor, you will be assigned your own unique alpha-numeric code that
will make working with the more than 3,800 qualified and verified industry
suppliers in The UPIC Directory fast and easy.
UPIC is the chosen program where your personal business profile is
maintained for the industry. Suppliers use this information to determine
your account standing with them.
Given that distributors need suppliers & suppliers need distributors, UPIC provides easy access for both to facilitate the sale.
| 2. Research Tools &
Software - Products, Suppliers, Specials & More |
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SAGE Online* - Simply one of the very best online, real-time research
tools in the industry |
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Research over 800,000 products from over 4300 suppliers |
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Search
by product number, category, supplier name, line, geographic
location and much more |
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Access
a complete listing of current & ongoing supplier product specials |
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Create
& access supplier quote requests & purchase orders via the request
system |
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Access
full color supplier product catalog & individual pages in high
resolution |
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Download supplier catalogs in PDF format |
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Request catalogs & product samples direct from suppliers |
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SAGE
order tracking & "SAGEim" real-time instant messaging included! |
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Complete set of integrated presentation tools - see below. |
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Suppliers rated by distributors in customer service, product &
decoration quality, delivery & more |
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And
much more! |
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SAGE Databook |
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Comprehensive printed & cross referenced directory of over 4300
suppliers & product categories |
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Complete supplier listings include company, line name & full
contact information |
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With an outstanding comprehensive product,
supplier, & specials search engine, included presentation tools, access to
complete product catalogs, and regularly updated with new & improved
features, SAGE Online is simply one of the absolute very best research
tools in our industry. With over 4300 suppliers & more than
800,000 products listed, SAGE Online is the only research tool you'll ever
need!
Also includes a SAGE ID, which along
with your PPAI number & UPIC gives you complete industry connection.
And best of all - DFI is able to waive all new distributor registration
requirements from day one!
*SAGE
Online requires Windows 2000/2003/XP or Vista. Though there is no
native Mac version it will run in virtualization software like VMware or
with Apple's Bootcamp (included with OS X Leopard and later) on
Intel-based Macs. Virtualization software also requires purchase of
a copy of a Windows operating system. XP Home or Vista Basic is
fine.
| 3. Presentation Tools -
Easily Design Product Quotes & Presentations from Within SAGE
Online |
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SAGE Presentation Publisher |
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Create
personalized product quotes & idea presentations for your
clients & prospects |
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Personalize your presentations - Add your company logo to the
header, customize the footer |
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Include personalized greetings & summaries |
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Add a
reference number & complete client contact info for easy tracking |
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Email your presentations to your clients directly from within
SAGE Online |
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Export
your published presentations in a variety of formats including
PDF, DOC, TXT, JPG or XLS formats |
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Override default pricing grids to suit your needs |
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Create
& add your own custom items to your presentations - you are
not limited to the catalog! |
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And
much more! |
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SAGE Virtual Design Studio |
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Create
virtual product samples for your clients - Let them see their
logo on product images! |
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Email
your virtual sample creations directly to your client |
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Upload your custom creations to the
presentation publisher |
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SAGE's Presentation Publisher, Project
Center & Virtual Design Studio seamlessly integrate with the SAGE
Online research tool giving you great power over how you present product
quotes, sales ideas, even complete marketing campaigns to your
clients & prospects.
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POINT & CLICK SIMPLICITY!
Quickly add a product to the
presentation clipboard, remove an existing logo, upload & add your client
logo, and add your custom product image with complete product pricing &
details to a custom presentation in minutes! |
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| 4. Product Catalogs - NAPCO
and Norwood |
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NAPCO Multi-Line Catalog starter package
- 4 different catalogs - 200
catalogs total |
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Promotions & Rewards Master Catalog (50) |
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Effective Promotions (50) |
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Brand
Builders (50) |
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Business Gifts & Rewards (50) |
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Norwood Catalog Collection |
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Get
started right! DFI personally connects you to one of our
industry's largest & most respected suppliers |
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Over
15 different companies / line names under the Norwood name |
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Receive the complete Norwood Catalog Collection + Norwood Connect
DVD |
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NAPCO's multi-line catalogs provide a great cross-section of the industry to your
prospects and clients. Catalogs are a great “idea source” for your
clients. These catalogs show no factory information and are retail priced.
Norwood's catalog collection gives you
access to over 15 product lines in one easy to use collection. In
addition DFI personally connects you to the Norwood Family of companies as
your 1st supplier connection. And what a connection it is!
Norwood staff will personally contact you & help you get started in this
great industry!
| 5. Your Own Distributor
Website + Shopping Cart and Email - Distributor Central
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Customizable distributor website with
your own domain name (no slash addresses!) |
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Work
with DFI's webmaster to get the site you want - Your
images, your words, your way! |
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NO hosting fees!
And we'll pay for your domain name 1st year |
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Includes shopping cart with over 100,000 of the industry's top
products & advanced search features |
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Completely integrates with your client / order management system -
see below |
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Create
custom product catalogs |
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Includes comprehensive quote request & contact forms - making it
easy for your clients to reach you! |
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Unlimited email accounts - yourname@yourdomain.com |
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Create Company Web
Stores |
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Create additional
websites for your best clients with custom product catalogs |
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Unlimited number
of Company Web Stores may be created at no additional cost |
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Today's distributor makes
use of a wide variety of tools to reach out to their clients &
prospects, and one of the most important is a quality, customized
website that allows your clients & prospects to learn about your
company, your company's services, browse online product catalogs, and
access contact information 24/7.
With DFI you get a high
quality, customizable & expandable website. And best of all our
webmaster works with you every step of the way, from site design to
content creation, even editing if you need it!

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| 6. Complete
Client & Order Management System - Distributor Central |
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Tracks clients,
suppliers, custom vendors, artwork submissions and orders online |
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Maintains Order
History & Reorder records |
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Electronic order
submission to participating suppliers (ePSA standards) - orders can
also be printed & faxed |
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Order
any product from any vendor even if they aren't in the system -
system is complete open ended |
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Scalable – add
salespeople as you grow |
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Easy
export to Quickbooks |
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You don’t have to re-invent the wheel here.
With the Distributor Central system, all the tools that you need to
keep track of client invoices & supplier orders are virtual and at your fingertips.
The only thing you will need to add to the equation as your business
starts to grow is Quickbooks, the bookkeeping software used by over
90% of the distributors in the industry.
But even if you prefer to do things the old
fashioned way with paper forms, well we have those available too! We
will even add your logo & contact info to your own sales order, purchase
order & customer quote forms.

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| 7. Instruction, Training
& Support |
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Multimedia Training for New
Distributors |
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Designed from the ground up to help the new distributor get started
building a successful business |
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Core industry training - industry
basics, suppliers and vendors, products and marketing, and much
more. |
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Multimedia format -
Video Training DVDs + Audio
& Interactive CDs |
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Companion training guide & journal to keep you on track |
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Access to distributor discussion
groups & boards |
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Access
to distributor teleconferences |
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DFI Distributor Member
Website access including... |
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DFI Industry
Training - Multimedia - audio & video business coaching, document
library |
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Preferred Vendor Network
of suppliers, links list, book recommendations |
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DFI
Distributor Member Blog |
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DFI
Knowledge Base |
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DFI Personal Business Coaching |
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Weekly Coaching
Emails (30 weeks of organized topics) |
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Personal 1-on-1 business coaching sessions by phone - get started
the right way the first time! |
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Business development support |
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Marketing & prospecting support |
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Product & supplier research assistance |
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Email Q & A
with the DFI support team |
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Phone Q & A
with the DFI support team |
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Lifetime support! |
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No doubt about it! We take your training &
support very seriously! That's because your success is our success.
DFI starts you off with one of the best new distributor training packages
available anywhere at any price in the industry. It is
designed from the ground up to help you understand the industry & lay the foundations for
success from the very first day.
We also give you lifetime access to the DFI
distributor member website where you will find additional audio & video
industry & artwork training, access to Gail's exclusive business
coaching library, the interactive DFI member blog, industry links lists &
book recommendations & more.
But here's what sets DFI apart - we
recognize that every distributor is different. Your experience, your
intuition, your desires are all unique. And your distributorship
will be too! That is why DFI gives you lifetime access to the
DFI support team via phone and email! We call it "free
form" support - Individual questions require individual attention &
answers. With DFI you are guaranteed the highest level of
personal support!
*
CAS - Certified Advertising
Specialist / MAS - Master Advertising Specialist
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Access
DFI's "All About Artwork" training resources |
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Access
SAGE's ArtworkZone - a full service graphic design studio for the
promotional products distributor |
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Access PPAI’s
artStudio – a full service graphic design studio for
the promotional products distributor |
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Access
Artwork Source - a full service graphic design studio for the
promotional products distributor |
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No doubt the biggest single issue the new
distributor faces is how to handle client artwork - how to get it from the
client and into a format the supplier needs without investing in expensive
graphic design software, or spending years learning how to use it!
With DFI by your side you no longer have
a need to worry. From our artwork training resources to our
industry connection with several of the very best artwork services in the
industry, your artwork problems have a solution! Add in our personal
staff support when you have questions, and you have an unbeatable package!
| 9. Targeted Monthly Prospecting
Program – 2 year subscription – a $1200 value
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Designed
exclusively for promotional products distributors |
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Prospecting “How
To” guide shows you exactly what to do to turn your targeted
prospects into clients |
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Member Blog – “Prospecting Focus with Vince Whaley” |
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Full-color graphic
HTML emails of EQP specials from YOU to up to 300 of
your best targeted prospects each month. |
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We design the
pieces, we secure the
specials, we send the emails, we manage the entire program... |
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You just provide the email addresses
- and we show you how to get them! |
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This is not
advertising. This is not spamming. This is targeted
prospecting. We teach you how to do it, and it is
revolutionary. |
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We produce
full-color letter sized professionally designed PDF flyer of each
month’s special – include with your invoices, attach your business
card and hand out at network and chamber functions, etc. |
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“Nothing happens until somebody sells something.” That was said many years
ago by the founding CEO of IBM, Thomas Watson. It was true for IBM then,
and it is equally true for your business now.
The problem though, is that you are swamped with the details of just
getting your business started. That’s why we created this program. It is
designed to give your prospects targeted focus with leading promotional
products on a consistent basis.
Our motto is: "We do the marketing - You answer the phone". It’s the best
combination of effort we know to help you start growing your customer
base.

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From start to finish, you have the tools and the resources to build
& thrive with
great success! And with Distributors First, you have the finest support
team in the whole industry to help you realize your dreams and goals.
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OUR TOTAL PACKAGE COST IS
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